Manager – Creative Producer Brands

Job Description – Manager, Brand Solutions

Role: Creative Producer

Department: Brand Solutions

Location: Mohali 

Employment Type: Full-Time

About the Role :

We are seeking a dynamic and creative Manager – Brand Solutions to lead client servicing, business development, campaign ideation, content production, and talent management initiatives. The ideal candidate will be responsible for building strong client relationships, driving revenue growth, developing innovative brand campaigns, and ensuring seamless execution of projects from concept to delivery.

The role requires a blend of strategic thinking, creative storytelling, project management, and stakeholder engagement to deliver impactful brand solutions and achieve organizational objectives.

Key Responsibilities

1. Business Development

• Identify and research new business opportunities through market research, networking, digital platforms, and social media.
• Generate leads and convert prospects into clients.
• Drive revenue growth through upselling and cross-selling services to existing clients.
• Support the development of business proposals and client pitches.

2. Client Relationship Management

• Build and maintain long-term relationships with clients.
• Ensure high levels of client satisfaction and retention.
• Conduct regular client meetings, calls, and reviews.
• Gather monthly client feedback and share actionable insights with management.
• Ensure timely delivery of projects while maintaining quality standards.

3. Creative Strategy & Campaign Development

• Develop creative concepts, treatments, campaign strategies, and scripts.
• Create compelling presentations and pitch decks for clients.
• Monitor industry trends, digital innovations, and emerging content formats.
• Conceptualize and develop Intellectual Properties (IPs) and new campaign ideas aligned with market needs.

4. Content & Production Management

• Manage end-to-end production of branded content, digital campaigns, videos, and social media assets.
• Plan shoots, prepare storyboards, scripts, and production schedules.
• Coordinate with production teams, vendors, artists, and crew members.
• Manage budgets, equipment rentals, and resource allocation.
• Ensure high production quality and timely project completion.
• Maintain and organize the company’s content and media repository.

5. Influencer & Artist Management

• Identify and onboard influencers across relevant categories.
• Manage relationships with influencers, artists, and content creators.
• Support growth strategies for EYP artists across digital platforms.
• Collaborate with artists and internal teams to maximize campaign reach and engagement.

6. Marketing & Brand Promotion

• Plan and execute marketing initiatives to strengthen brand positioning.
• Represent the company at industry conferences, networking events, and client meetings.
• Develop internal marketing campaigns showcasing company achievements, case studies, and successful projects.
• Build partnerships that enhance visibility and business opportunities.

7. Internal Collaboration & Governance

• Work closely with creative, production, operations, and management teams.
• Facilitate smooth project execution through effective cross-functional coordination.
• Maintain confidentiality of client information, business strategies, and organizational data.
• Ensure adherence to company policies, processes, and quality standards.

8. Reporting & Documentation

• Maintain accurate records of client communications, project progress, and campaign performance.
• Prepare campaign reports, ROI analysis, and case studies.
• Track project milestones and provide regular status updates to management.
• Ensure all documentation is updated and readily accessible.

Key Performance Indicators (KPIs)

Business Development

• Number of new client acquisitions.
• Revenue generated from new and existing clients.
• Conversion rate of leads to clients.

 

Client Management

• Client retention rate.
• Client satisfaction and feedback scores.
• Repeat business generated from existing clients.

Creative & Campaign Success

• Number of successful campaign pitches.
• Campaign engagement and performance metrics.
• New IPs and campaign concepts developed.

Content Production

• Timely completion of projects.
• Quality and effectiveness of produced content.
• Adherence to project budgets and timelines.

Influencer & Artist Management

• Number of influencers onboarded.
• Growth metrics of managed artists and creators.
• Campaign reach and engagement through influencer collaborations.

Marketing & Networking

• Participation in industry events.
• Leads generated through networking initiatives.
• Internal and external brand visibility metrics.

Reporting & Compliance

• Accuracy and timeliness of reporting.
• Documentation completeness.
• Compliance with company policies and confidentiality requirements.

Qualifications & Experience

• Bachelor’s degree in Marketing, Mass Communication, Advertising, Business Administration, Media Studies, or a related field.
• 4–8 years of experience in Brand Solutions, Client Servicing, Advertising, Media, Digital Marketing, or Content Production.
• Strong understanding of influencer marketing, digital media, content production, and campaign management.
• Excellent presentation, communication, and stakeholder management skills.
• Proven ability to manage multiple projects simultaneously.

Key Skills

• Business Development
• Client Servicing & Relationship Management
• Brand Strategy & Campaign Planning
• Creative Conceptualization
• Content Production Management
• Influencer Marketing
• Project Management
• Negotiation & Communication
• Presentation & Pitching
• Team Collaboration
• Analytical & Reporting Skills

Success in this Role

A successful Manager – Brand Solutions will consistently deliver innovative campaigns, maintain strong client relationships, drive business growth, manage projects efficiently, and contribute significantly to the organization’s revenue and brand-building objectives.