Sr. Executive – Brand Solutions_Onground BD

 

Job Description (On-Ground Events)

Job Title: Sr. Executive – Brand Solutions

Department: Brand Solutions 

Location : Mohali

About the Role

We are looking for a dynamic and creative Brand Solutions professional who can drive business development, execute impactful on-ground events, and manage end-to-end brand campaigns. The ideal candidate should possess strong client servicing, event execution, and strategic planning skills with the ability to build long-term client relationships and deliver exceptional brand experiences.

Key Responsibilities

1. Business Development

• Research and identify new markets, industries, and business opportunities through networking, meetings, digital platforms, and social media. 
• Generate leads through cold calling, emails, referrals, and in-person meetings. 
• Attend industry events, exhibitions, and networking sessions to represent the organization. 
• Prepare proposals, quotations, and presentations for clients. 
• Negotiate and close deals with domestic clients. 

2. Event Planning & Execution

• Plan and execute on-ground events and activations aligned with client objectives. 
• Coordinate with vendors, agencies, internal teams, and stakeholders for seamless event delivery. 
• Manage logistics including venue booking, transportation, permissions, staffing, catering, and AV setup. 
• Ensure events are delivered within timelines and approved budgets. 
• Handle on-ground event management and troubleshooting during execution. 

3. Brand Solutions & Campaign Management

• Execute customized brand solutions based on client goals and campaign KPIs. 
• Manage experiential marketing campaigns, activations, and integrated brand experiences. 
• Ensure consistent brand communication across all touchpoints. 
• Collaborate with creative and digital teams for campaign execution. 

4. Client Servicing

• Serve as the primary point of contact for clients throughout the project lifecycle. 
• Provide regular updates and ensure smooth communication with clients. 
• Build strong client relationships to drive repeat business and referrals. 
• Understand client requirements and deliver innovative solutions accordingly. 

5. Event Ideation & Strategy

• Develop creative event concepts and campaign strategies based on client briefs. 
• Present innovative ideas that enhance audience engagement and brand visibility. 
• Refine concepts based on client feedback and business objectives. 

6. Quality Control & Reporting

• Ensure high-quality execution of events and campaigns. 
• Monitor deliverables, timelines, and budgets to maintain efficiency. 
• Track campaign performance and prepare detailed reports and insights. 
• Conduct post-event analysis and gather feedback for continuous improvement. 

7. Risk & Crisis Management

• Identify potential execution risks and create contingency plans. 
• Handle on-ground challenges and emergencies effectively. 
• Ensure compliance with safety, legal, and operational standards. 

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management, or related field. 
• 2–4 years of experience in brand solutions, event management, experiential marketing, or business development. 
• Strong communication, presentation, and negotiation skills. 
• Excellent coordination and project management abilities. 
• Ability to manage multiple projects simultaneously. 
• Creative thinking with strong problem-solving capabilities. 
• Proficiency in MS Office, presentations, and CRM tools is preferred. 

Preferred Skills

• Experience in on-ground activations, exhibitions, and corporate events. 
• Knowledge of digital marketing integrations with offline campaigns. 
• Strong vendor and stakeholder management skills. 
• Ability to work in fast-paced and deadline-driven environments. 

Key Performance Indicators (KPIs)

• Business revenue generation 
• Client acquisition & retention 
• Event execution quality & timelines 
• Campaign performance metrics 
• Client satisfaction scores 
• Budget adherence 
• Post-event reporting and ROI analysis 

Why Join Us?

• Opportunity to work on exciting brands and large-scale campaigns. 
• Dynamic and creative work environment. 
• Exposure to experiential marketing and strategic brand solutions. 
• Growth opportunities within the organization.