LOVE 19
To analyze the distribution and promotional strategies to distribute and make it huge across audio & video streaming platforms.
To analyze the distribution and promotional strategies to distribute and make it huge across audio & video streaming platforms.
We prepared an effective distribution strategy for the song across popular streaming platforms such as Spotify, Apple Music, Wynk, JioSaavn, and several others. We approached each platform separately as well to secure playlist placements. Additionally, we carried out promotional campaigns for the song through radio, television channels and PR publications.
The execution of these strategies resulted in a notable boost in the song's visibility and engagement. As a result, the song achieved remarkable popularity that extended beyond regional boundaries and this song became a pan India sensation.
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