Tata Harrier

When New Technology Meets An Powerful Personality.

Tata Harrier EV joins forces with Parmish Verma, the energetic Punjabi singer and actor, to showcase the future of driving with style, power, and sustainability. Parmish’s resilient trendsetter personality and appeal perfectly mirrored the Harrier EV’s bold design and electric performance.

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WHAT WE HAVE DONE

Adventure Defined By Parmish Verma.

Tata’s all-new Harrier EV, with quad-wheel capability and multiple drive modes, embodies adventure and energy. Parmish Verma experienced it firsthand at the launch, reflecting the car’s bold and dynamic spirit.

Thrill Meets Technology And Energy, Fueled By Parmish Verma’s passion for cars.

With this campaign, the Tata Harrier EV established an adventurous and powerful image in the SUV segment through Parmish Verma, a car enthusiast with strong appeal among the Punjab audience, making the launch relatable and impactful.