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Popeyes Punjab Launch

The campaign aimed to highlight Popeyes’ signature Louisiana-style fried chicken, while driving footfall to the newly opened Punjab outlets

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WHAT WE HAVE DONE

Jassie & his friend Visit Popeyes

Jassie Gill and his friend made a fun, organic visit to Popeyes after his friend craved authentic American fried chicken, creating relatable content that naturally showcased the brand experience.

Genuine Conversation That Drove Awareness

A natural conversation between Jassie Gill and his friend made the content highly relatable, organically driving awareness and curiosity around Popeyes' launch in Punjab.