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vivo Smartphone Launch Campaign

vivo’s new Phone launch awareness campaign with Tanishka Bahl

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WHAT WE HAVE DONE

Content Tailored to the Talent

Conceptualized and executed a talent-first campaign with Tanishka, including fun carousels, candid coverage from the vivo launch in Mumbai, and multiple stories that aligned seamlessly with her content style.

Authenticity That Delivered Results

The campaign successfully combined brand visibility with authentic storytelling, generating strong engagement across posts and stories while reinforcing the brand's presence among Gen Z audiences.