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The Edge Of Youth, The Elegance Of Luxury.

YSL teams up with rising music star Kushagra, blending fashion and music to connect with India’s trendsetters, reflecting creativity, confidence, and modern sophistication.

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WHAT WE HAVE DONE

Defining the New Voice of Luxury

“Elevating YSL’s social presence with bold, vibrant short-form content that resonates with the next generation.

Kushagra brought YSL closer to next-gen audiences.

This collaboration helped YSL reach a broader audience, connecting with music lovers through Kushagra’s engaged fanbase while extending the brand’s touchpoints to the next-generation trendsetters