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Hyundai Spotlight

Punjabi Touch to Hyundai Spotlight’s Music IP

Infuse Hyundai Spotlights with authentic Punjabi culture by collaborating with leading Punjabi artists& celebrating the region’s music

WHAT WE HAVE DONE

Punjabi Flavour, Pan India Reach

Created two standout tracks & music videos with Gurnazar and Jassie Gill, bringing authentic Punjabi music and storytelling to audiences across India through Hyundai Spotlight.

Audience Loved It!

The songs generated millions of views, strengthened Hyundai Spotlights' content library and sparked widespread reel creation. Jassie Gill – "Laike Gaddi": 20M+ views Gurnazar – "Kamle": 14M+ views