Lenskart

About Us
GET IN TOUCH

Lenskart X Hyperlocal Campaigns

Reliance Trends wanted to showcase its wide range of stylish outfits through engaging content with Tanishka to cater to her GenZ audience

SEND QUERY

WHAT WE HAVE DONE

Music-Led Regional Storytelling

Captured the pulse of regional audiences through music by onboarding trending rap artists—Dharmik for a Kannada rap targeting the South, and Gd-47 & RAP ID for a Punjabi rap targeting North India—creating authentic, culture-first content moment.

Lenskart Anthems

The regional rap tracks evolved into cultural moments, becoming unofficial Lenskart anthems that audiences embraced, driving strong engagement, recall, and organic sharing.