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Spice level: Jassie X KFC Peri Peri

Blending bold Indian flavours with that unstoppable Punjabi swag, KFC turned up the heat for every foodie out there. With Jassie’s fun-loving energy and KFC’s legendary crunch, this collab brought flavour, fun, and full-on desi vibes straight to North India.

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WHAT WE HAVE DONE

“Jassie’s Vibe, KFC’s Spice — The Perfect Bite!"

"KFC spices up its presence in North-West India with youth icon Jassie Gill, whose mix of warmth , wit, and energy perfectly matches the brand’s bold and flavourful spirit. He introduces KFC’s new spicy Peri Peri Chicken, bringing a fresh wave of taste and Punjabi charm to the table.”

KFC’s Peri Peri lands in Punjab with Jassie Gill’s star power

This reel leveraged Jassie Gill’s massive popularity and vibrant persona to give KFC’s new Peri Peri Chicken a strong, memorable launch across Punjab. foodies with Spicy Jassie Gill's hot personality.