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Parmish Brings The Edge, Superdry Brings The Legacy

Parmish Verma embodies the spirit of Superdry’s deep, rugged Autumn/Winter collection in a long-term collaboration, blending raw personality with bold fashion, online and offline.

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WHAT WE HAVE DONE

Superdry Autumn-Winter 2024 Collection With Parmish Verma

As a fashion icon with a fearless personality, Parmish Verma brings Superdry’s Autumn/Winter collection to life, creating a major impact with his fanbase through digital and in-store marketing.

Bold, Rugged, Iconic — Parmish x Superdry.

Parmish Verma brought authenticity and attitude to Superdry’s AW24 collection, helping the brand connect with youth through engaging content and impactful visuals