Chamkila

Chamkila is a biographical musical drama directed by Imtiaz Ali, starring Diljit Dosanjh and Parineeti Chopra. The film portrays the life of Punjabi music legend Amar Singh Chamkila and his wife Amarjot Kaur. It captures Chamkila’s rise to fame, his fearless lyrics, and the controversies surrounding his success.
With music by A.R. Rahman, the movie blends emotion, culture, and tragedy beautifully. Chamkila celebrates the legacy of an artist who revolutionized Punjabi music.

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WHAT WE HAVE DONE

Building Buzz Through Influencer

The campaign for Chamkila was executed in three impactful phases. In Phase 1, the movie’s songs were promoted through influencers targeting audiences across North India, ensuring strong regional visibility and engagement. This helped build early excitement and emotional connection with listeners familiar with Chamkila’s legacy.

Strategy Of The Campaign

Amplifying Through PR

In Phase 2, we amplified the buzz around the movie’s release through PR pages that highlighted key elements of the film, generating widespread curiosity and conversation. Finally, in Phase 3, we collaborated with the top two regional creators, who visited Chamkila’s hometown to conduct engaging vox pops with locals — creating authentic, heartfelt content that resonated deeply with audiences and strengthened the film’s cultural impact.