Chann Sitaare

Chann Sitaare by Ammy Virk is a romantic and soulful track that beautifully captures the emotions of love and longing. The gentle melody, paired with Ammy Virk’s smooth and expressive vocals, creates a soothing and immersive listening experience.

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WHAT WE HAVE DONE

Song became a viral trend.

The campaign was distributed in three strategic phases. In Phase 1, The top Punjabi couple influencers were finalised, and the song was further promoted on popular lyrical pages to boost its visibility and engagement among the target audience.

Strategy Of The Campaign

Reached The Target Audience

In Phase 2, the top 10 influencer couples from across India were shortlisted to extend the campaign’s reach nationally. Phase 3 focused on marketing the song through cover artists, generating diverse content and further amplifying audience engagement.